Digital asset management solutions are for everyone, but sales and marketing teams can benefit from these file storage solutions more than anyone! Marketing teams are often the heartbeat of an organization and are responsible for producing most of the internal and external communications for a business. It is very common for a marketing team to play a key role in the centralized marketing digital asset management solution. This way they can get the creative assets and important documents their teams need quickly and easily so they can stay on brand and do their job well.
Similarly, sales teams benefit from a digital asset management solution because of the sheer number of assets they need to manage leads, find the assets associated with their customers, and keep on top of changing product offerings and custom presentations. With the right tools, sales teams can work quickly and in a focused way, which helps give them a better client experience and bring in more business. Ultimately, you want them to spend less time searching for files and more time selling!