People think of digital assets in sports as action photography and video, but across departments and functions of sports teams and events, it means so much more. It can include graphics, press releases, posters, product SKUs, rosters and so much more. All these file types need to be accessed internally by employees, or externally by freelancers and partners who all rely on getting the assets they need to play their part.
Without a DAM solution, getting content from the game or event across all required channels can be tricky – especially with assets now being created outside of game days, such as training footage and articles. Being able to add unlimited users with various permissions who can contribute files directly to your DAM solution, can help streamline workflows.