Events and PR are more important functions of a business than ever before, as consumers demand deeper engagement from brands to earn their trust. In a PR and events setting a cloud-based digital asset management solution can help you deliver content more easily to internal staff and external partners. All while tracking digital content use, maintaining version control, preserving event assets, and providing team members, stakeholders, and customers with a better post-event experience.
PR and events often require a lot of assets to ensure brand consistency. However, without a media file management software solution somewhere to capture, organize and distribute these assets, they can often get lost or never discovered at all.
In a recent survey from Bizzabo, 95% of respondents shared that PR and events can have a major impact on achieving their business goals. But it is safe to say that these functions can be a major undertaking – often in a high-pressure environment.
