Running a marketing agency is no walk in the park. There are a million things to do (often all at once), and staying organized can be difficult. That’s why a collaborative cloud file management solution is becoming one of the most essential tools agencies require to stay organized and efficient.
If you are a marketing agency that is struggling to manage an ever-growing client base, and the digital files associated with them, maybe it’s time to join the increasing number of agency owners who are shifting to collaborative cloud file management platforms and Digital Asset Management (DAM) platforms.
Better, more collaborative file management simplifies the complex task of keeping your clients and their digital assets in one location, so you can stay organized and efficient across your projects.
Here are the four key reasons marketing agencies are transitioning from traditional platforms like Dropbox, Box, and Google Drive and moving to new, more collaborative platforms that offer the ease of use of file management, with the intelligence of a digital asset management solution.
One place to manage, find, use and share files.
Marketing agencies rely on huge amounts of digital files, from images to videos and copy docs. With so many files and cloud projects floating around, it can be tough to keep track of everything. A more collaborative file management platform makes it easier to get and keep all your files together – and platforms that offer unlimited users make it much easier to get you and your clients in one place working – together!
A collaborative cloud file management platform or DAM can help streamline your agency’s efforts by keeping all of your digital assets organized and accessible in one place. It can save your team time and energy by reducing the need to search for files or track down missing assets and creates efficiencies, particularly around version control, reduced requests for assets, and the use of ‘statuses’ to help projects flow more smoothly.
A better, more organized way to store files and cloud projects.
If you work in a busy marketing agency, you’ll understand that giving you and your clients quick and easy access to all of their files and cloud projects makes life a lot easier! And the right platform can help you collaborate on these files anywhere, at any time. Plus, a platform that utilized the principles of Digital Asset Management will also help you know which file is the right one, with one file being able to live in multiple locations without ever being duplicated.
Good file management and DAM solutions should provide several ways to view and search for files, ensuring that you always find what you’re looking for. They should also include flexible collaboration tools so that you can control who has access to your files and what they can do with them.
Better collaboration on files and cloud projects.
If you’re constantly collaborating on successful campaigns with clients, working with remote teams and independent contractors on multiple projects at once, from multiple locations, it can be challenging to keep track of everything! The use of files and cloud projects is a naturally collaborative process, and a good cloud file management platform or DAM should simplify the way your team can work together with clients and external resources. When exploring a better way to collaborate on files and cloud projects, it is important to consider:
First, what files you are managing, and what tools are most important to you? Do you require a solution that can deal with large file sizes? Do you need advanced search and organization capabilities? Do you need to be able to create teams of users? Do you need to be able to give users certain roles and permissions based on their function in the business?
Second, consider usability and implementation. The right solution should be quick to implement, easy to use, increase your team’s productivity and improve client experience. The right platform doesn’t need to cost the earth, but it can have a huge impact!
Third, consider the cost. Cloud file management and DAM solutions are available at various price points, and those with per-user license models can quickly become expensive. Marketing agencies often work with large freelance networks and people who work project-to-project. Looking for a platform that offers unlimited users, makes it easier to get your team working together, and means that you won’t incur additional costs when you need to add a collaborator to the platform.
Think of how much time you’ll save by giving your clients access to their files directly, rather than having to request them from you!
Improved file tracking and security.
Whatever files you are working with, you want to know they are safe and that you can track them from the moment they are uploaded to their various uses throughout your organization.
If you value your assets, you’ll want to make sure that they are well protected, with a tool that offers two-factor authentication (2FA) and in some cases, single sign-on (SSO).
Picking the right platform should ensure that users can access ONLY the assets you want them to access and that you can easily track where they are and who has used them.
Transforming the way your marketing agency manages files and cloud projects should be easy!
Marketing agencies can use Stockpress to organize, share, and work collaboratively on any file type, of any file size, in one place, from anywhere in the world.
Stockpress combines the ease of use of a file management platform, with the intelligence of a DAM and goes a long way in helping team members and clients find their files thanks to visual search and dynamic filters which use optional automated AI-tagging and file metadata.
Stockpress is easy to use and quick to implement and has helped agencies manage work more closely and securely because of the platform’s unique unlimited user model. It’s quick to implement time with the ability to connect to and import files and folders from Dropbox, Box, and Google Drive. Agencies can also easily switch between their clients’ Stockpress workspaces with an agency switcher tool.
If you’d like to see how Stockpress can boost your teams’ productivity while giving your clients a great experience, set up a workspace today. It’s FREE to get started with unlimited users and 5 GB of storage. Get started here today!
