Effective collaboration is vital for the success of any organization. It helps teams work together efficiently, share information, and achieve common goals. However, collaboration needs vary based on job function, organization size, industry, and working style. In this post, we’ll explore the evolving landscape of collaboration and how it’s reshaping the way businesses operate.

1. Level of seniority: Tailoring collaboration to roles

Collaboration requirements differ based on seniority levels within an organization. Vice Presidents (VPs) often focus on access to information and the ability to find it quickly when needed. On the other hand, managers and individual contributors prioritize easy distribution of information and assets. By recognizing these distinctions, companies can optimize collaboration for each role and boost productivity.

2. Team size: Collaboration complexity and optimization

Regardless of their size, organizations can benefit from optimizing collaboration practices. Larger organizations face more complex collaboration challenges due to the number of employees and departments involved. Starting with a solid collaborative foundation is crucial. In the 2023 State of Collaboration Report revealed that 57% of respondents from organizations with 51 or more staff members recognized the importance of prioritizing collaboration from the outset.

3. Job function: Collaboration pain points

While collaboration is essential across all job functions, certain roles that involve information and asset distribution often experience more significant challenges. In the State of Collaboration Report, we saw that nearly 40% of people worked in marketing, content creation, design, creative operations, and brand management. These functions ensure seamless collaboration, making it crucial to address their pain points.

4. Industry: Collaboration Challenges Across Sectors

Collaboration poses challenges across various industries, but some sectors encounter unique difficulties. E-commerce, retail, consumer goods, media and entertainment, real estate, and agencies reported significant friction in collaborating with external and freelance partners. Understanding industry-specific collaboration hurdles can help organizations find tailored solutions and foster smoother workflows.

5. Work style: Hybrid and in-person work dynamics

The pandemic has reshaped working styles, with hybrid models becoming the norm for many organizations. However, a surprising trend has emerged, indicating a rebound in 100% in-person working since the pandemic. While hybrid work remains prevalent, the resurgence of in-person collaboration underscores the value of face-to-face interactions in certain contexts.

6. Creative tools: Evolving landscape and big players

The creative technology landscape is continually evolving, with Adobe maintaining its dominant position. However, emerging challenger platforms are reshaping the market. Businesses increasingly rely on multiple innovative tools to deliver impactful results. Adapting to this changing landscape can enable organizations to harness the full potential of collaborative creative processes.

7. Project management tools: Democratization and user-friendly interfaces

Technology has democratized project management, enabling teams to collaborate more efficiently. A striking 100% of respondents reported using a project management tool, with Monday.com being the most widely adopted. The ease of use and intuitive interfaces are critical features of well-adopted project management tools. Organizations must prioritize user-friendly platforms to enhance team collaboration.

8. Communication tools: From email to instant messaging

While email remains a fundamental communication tool, 75% of respondents acknowledged using email alongside platforms like Slack or Microsoft Teams for more effective team communication. Teams tended to be favored by enterprise organizations, while Slack was more prevalent among mid-sized businesses. Integrating communication tools can streamline collaboration and enhance productivity.

9. Cloud or desktop-first: The shift to cloud collaboration

The adoption of cloud collaboration varies across organizations. However, those satisfied with their collaboration systems tend to embrace a cloud-first approach. Cloud-based solutions offer scalability, accessibility, and real-time collaboration, allowing teams to work seamlessly across locations. Embracing the cloud can drive productivity and facilitate cross-functional collaboration.

10. File management tools: Centralizing assets for easier collaboration

File management platforms remain essential components of an organization’s tech stack, regardless of size. However, the adoption of Digital Asset Management (DAM) platforms is more prevalent among enterprise organizations. Surprisingly, in the report, we saw that people who rely solely on traditional file management platforms reported greater collaboration issues overall. Making it clear that centralized file management is crucial for effective collaboration.

11. File management and file sharing challenges: Finding & sharing files

Effective file management and sharing are critical for seamless collaboration. However, more than 30% of respondents identified difficulties in finding files, while an equal proportion encountered challenges in sharing files with those who needed them. Addressing these fundamental file management challenges is crucial to improve collaboration efficiency.

12. Managing and finding files: A significant pain point

In an isolated question, over half of the survey respondents highlighted the difficulty of finding files necessary to perform their jobs effectively. This finding underscores the importance of efficient file organization and search capabilities. Implementing intuitive file management systems and practices can alleviate this pain point and enhance collaboration outcomes.

13. Sourcing stock assets: Meeting content demands

As the demand for content continues to grow, organizations rely heavily on stock platforms for sourcing stock assets (images, videos, etc.). The report showed 100% of respondents relied on stock platforms, with Shutterstock and Getty being the most commonly used. To meet diverse content needs, we learned that people more often than not, use two or more platforms to ensure a broad range of creative options.

14. File types & collaboration: Managing complexity

Cross-organization collaboration can become more complex when dealing with various file types. Successful collaboration often coincided with the use of file management systems capable of handling all file types seamlessly. Employing versatile file management solutions can remove barriers and enhance collaboration efficiency across different teams and functions.


Collaboration is evolving to meet the unique needs of organizations across industries, sizes, and roles. By recognizing these changing trends and challenges, businesses can optimize collaboration practices, leverage the right tools, and overcome obstacles. Embracing efficient file management, communication platforms, and agile project management tools while nurturing a collaborative culture will lead to enhanced productivity, innovation, and overall success in the evolving landscape of collaboration.

Conquering collaboration chaos with Stockpress:

Stockpress is an easy-to-use and quick-to-implement platform that allows your internal team and external collaborators to work together smoothly. Our solution integrates seamlessly with file storage solutions Dropbox, Box, and Google Drive, making importing a breeze.

Best of all, you can invite your whole team to the platform without ever worrying about user licenses. Plus, save on storage by paying for only the storage you use and the features you need.

For more information on Stockpress, book a demo or create a free workspace for your team.