The Challenge: Managing creative assets between Social Media Managers and Ad Agencies.
Picture this: You’re a social media manager overseeing the brand’s cross channel social campaign. A new brand campaign is coming up, and you’re working with an ad agency to create stunning visuals and paid ads that drive engagement.

But here’s where things unravel: the agency sends over files via email — multiple versions with unclear filenames. You try to upload the final graphics, only to realize you’re missing a key video, the files are the wrong size – or even worse, you can’t find the files you need in the first place! Meanwhile, the agency is struggling to track feedback on drafts, with notes scattered across emails and chat threads. Deadlines loom, and the friction starts to show.

Sound familiar? These issues are frustrating because it feels like it should be simple, but so often it’s overly complicated. Social media managers and ad agencies are a powerhouse partnership when aligned, but so often clunky workflows can get in the way of creativity and delay campaigns.

Understanding the frustrations of social media managers and ad agencies.
For social media managers, speed and precision are non-negotiable. Posts need to be timely, visually on-brand, and ready to go at a moment’s notice. Missing or incorrect assets can derail the entire schedule.

For ad agencies, delivering high-quality creative is priority number one. But without clear access to assets or centralized feedback, they’re stuck in an endless loop of revisions and file hunting, eating away at valuable production time.

Both sides want the same thing: impactful campaigns that resonate with audiences. The solution lies in improving how they collaborate.

How social media managers and ad agencies can work better together.
Stockpress empowers social media managers and ad agencies to streamline their workflows, ensuring smooth collaboration and efficient execution. Here’s how:

    1. Centralized Campaign Assets:
      Both teams can access all creative assets in one organized hub—no more sifting through email threads or cloud drives to find what’s needed.
    2. Version Control for Confidence:
      Ensure everyone works with the correct version of each asset. No mix-ups, no outdated files, just a unified creative vision.
    3. Custom Permissions for Simplified Collaboration:
      Social media managers can give the agency access to specific folders, ensuring they have everything they need without oversharing sensitive files.
    4. Built-In Feedback Tools:
      Agencies can receive and act on feedback directly in Stockpress, eliminating scattered notes and miscommunications.
    5. Updatable Share Links:
      Keep share links the same while being able to update the assets associated with them.
    6. Asset Tagging for Speedy Search:
      Need a specific video clip, static image, or carousel ad? Custom tags makes it quick and easy to find the perfect asset.

      7. Collaborative social media managers and ad agencies = campaigns that connect.
      Stockpress isn’t just a Digital Asset Management tool — it’s the missing piece for creative collaboration.

      • For social media managers: Stay on top of your posting schedule without asset delays.
      • For ad agencies: Deliver stunning campaigns without the stress of miscommunication.
      • For teams: Enjoy smoother workflows that drive results and foster better relationships.

      With Stockpress, you can focus on what you do best: creating campaigns that captivate your audience. Try Stockpress today with unlimited users and teams, and see how easy collaboration can be.

      Missed our guide to how Content Marketers and Graphic Designers can work better together? Check it out here: https://stockpress.co/resources/ww-2-content-marketers-graphic-designers/

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