Introduction
If you’ve ever found yourself digging through endless folders, hunting for that one file you know exists — somewhere — then you’re not alone. Managing digital assets is no easy feat. And the cost of inefficiency? Surprisingly high. That’s where a Digital Asset Management (DAM) system like Stockpress can save the day (and your budget). But let’s talk numbers: what’s the ROI of Digital Asset Management, and why does it matter?
When digital assets are disorganized, your team can end up spending hours searching for files or recreating assets from scratch. This inefficiency doesn’t just waste time — it impacts deadlines, budgets, and team morale. Enter Digital Asset Management and platforms like Stockpress, a solution designed to conquer disorganization and turn it into organizational clarity.
Digital Asset Management ROI isn’t just a concept but a measurable game-changer for your team. Here’s why…
Understanding Digital Asset Management (DAM)
Managing digital assets isn’t just about keeping your files organized; it’s about empowering your team to work smarter, not harder. Here’s how DAM delivers value:
- Centralized storage: We don’t want you to have files living across different platforms and devices. We want you to be able to keep all your digital assets together in one place — organized and accessible for everyone. This is because, as DAM folk, we don’t want people having to ask, “Who has the latest version?” or “Where did we save that promo video?”
- Time saved: We don’t want you to be endlessly clicking through folders to find the files you need. Instead, we want you to be able to tag files and use search features that mean you don’t have to dig for assets. Imagine finding what you need in seconds rather than minutes—or even hours.
- Improved collaboration: In DAM, we hate silos! We want everyone on the same page, whether they’re in the office or halfway across the globe. With Digital Asset Management, teams can access the files they need, when they need them, without roadblocks – all while you control who has access to what files.
- Cost efficiency: We don’t want you to have multiple versions of the same file, which takes up valuable storage space. A good DAM should help you eliminate duplicate assets, reduce your storage needs, and eliminate confusion about which version of a file is the right one. Less duplication means lower costs and better storage use.
By using a DAM as the foundation to bring your digital assets under control, your marketing, creative, content, and merchandising teams can benefit from working together better and delivering campaigns and digital experiences quicker. Picture it now – your team’s creativity unleashed, without the headache of hunting for files.
“A McKinsey report states that employees typically spend 1.8 hours each day searching for and gathering information, which equates to roughly 9.3 hours per week on average”
Source: utrconf.com
Why DAM ROI Matters
Return on Investment (ROI) measures how much value your Digital Asset Management system generates compared to its cost. For stakeholders, it’s the ultimate “prove-it” metric. Here’s why it’s critical:
- Cost Savings: Dodging asset duplication and saving on storage. One Stockpress user reported saving thousands in just their first year merely by merging their duplicate files and reducing the storage they were unnecessarily paying for.
- Time Savings: Spend less time hunting for assets and more time creating. Teams report shaving days off their production cycles. For creative professionals, this can mean faster campaign launches, more time in-market, and fewer missed deadlines.
- Brand Consistency: Ensure every campaign stays on-brand with up-to-date assets — no more outdated logos sneaking into ads or campaign recalls because the wrong creative was used. This not only saves time but protects your brand’s reputation.
- Team Productivity: With simplified workflows, your team can focus on what they do best — delivering great work. When your team isn’t bogged down by administrative tasks, they have more time to create and be successful.
Simply put, a DAM system empowers your team to work smarter, faster, and more confidently.
“The average mid-sized company produces 2,555 social media graphics each year. Individual social media graphics average around $20 per design to create. If 10% of graphics get misplaced and need to be re-created, this can cost up to $6,375 per year.”
Source: sproutsocial.com
How to Calculate the ROI of Digital Asset Management
Here’s how to start:
- Baseline Costs: Identify the current cost of your file management or Digital Asset Management process. Include time spent searching for files, recreating lost assets, and storage fees or the overall cost of the platform you are using. Don’t forget to account for hidden costs and those all-important user licenses if you use a platform that charges per seat.
- Estimate Savings: Calculate the time saved and the monetary value of increased productivity and not have to reproduce assets that can’t be found. For example, if a creative team saves 10 hours a week collectively by not having to reproduce work, that’s a substantial boost in efficiency over a year.
- Factor in Benefits: Don’t forget the soft benefits: better collaboration, improved team morale, and a smoother workflow. These can be harder to quantify but are equally impactful in driving overall ROI.
Want an example? If your team of 10 saves an average of 5 hours per week, multiply that by their hourly rate and the weeks in a year. You’ll see just how much time translates into money saved. And don’t forget to include the improved speed-to-market for your campaigns—a competitive advantage that’s hard to put a price on.
According to Early, one large pharmaceutical company reported saving $14 million in the first year of operating its DAM system.
Source: earley.com
Selling DAM to Your Team
Convincing your team to adopt a DAM system is all about presenting the benefits in a way that resonates with their daily challenges. Here’s how you can build a winning case:
- Speak to Pain Points: Highlight the specific frustrations your team faces, like losing time searching for files or dealing with outdated assets. Use real examples to make the need for change tangible.
- Showcase Quick Wins: Demonstrate how DAM will simplify their day-to-day work. Whether it’s faster file retrieval or streamlined collaboration, paint a picture of the immediate benefits they’ll experience.
- Involve Team Members Early: Bring in representatives from different departments to provide input on what they need most from a DAM system. This not only ensures buy-in but helps you tailor the solution to meet everyone’s needs.
- Use Data: Share metrics on time saved, cost reductions, and improved project delivery timelines from other teams who’ve implemented DAM successfully. Numbers speak volumes.
- Highlight Long-Term Value: Emphasize how DAM will grow with your organization, scaling to meet increasing demands while continuing to deliver ROI year after year.
Remember, it’s not just about selling the tool—it’s about showing how it will empower your team to do their best work faster and with less frustration.
A basic produced one-minute marketing video costs around $1,500 to create. The cost of not using that video content or losing it can soon rack up.
Source: gathervoices.co
Real-World Success Stories
Curious about the ROI of a DAM system in action? Here are some quick wins our customers have shared:
- Marketing Teams: Saved 20+ hours a week by eliminating asset requests for files that have already been created. With Stockpress, marketers can focus on strategy and delivery, not searching.
- Design Teams: Reduced asset duplication by 40%, cutting production costs. Designers reported feeling more creative when they weren’t bogged down by admin tasks.
- Social Media Teams: Launched campaigns 3x quicker with faster access to on-brand assets. Stockpress users noted fewer missed opportunities for real-time engagement.
The result? Happier teams, better work, and deadlines that don’t feel like impossible dreams. Stockpress empowers teams to deliver exceptional results while reducing stress.
Stockpress in Action: An Affordable Way To Maximize Your DAM ROI
At Stockpress, we don’t just help you calculate ROI; we help you achieve it. Here’s how our refreshingly simple DAM helps:
- AI-Powered Tags: Automatically tag and categorize assets for effortless organization. This feature saves time and reduces the need for manual tagging of images.
- Tool Integrations: Connect with platforms like Adobe Photoshop and Slack, making your workflows more straightforward and making access to assets easier. Integrations simplify processes, reducing the need for multiple tools and lowering associated costs.
- Robust Security Features: Keep your assets safe while maintaining accessibility for your team. Enhanced security minimizes the risk of data breaches, protecting your company’s reputation and avoiding potential financial losses.
- Unlimited Users and Admins: Invite your entire team without worrying about per-user fees. This promotes collaboration and ensures everyone can access the necessary assets without incurring additional costs.
- Customizable Share Links: Share files confidently with links that can be customized for security and accessibility. This feature enhances collaboration with external partners, speeding up project timelines and improving ROI.
- File Versioning: Keep track of asset updates and ensure your team uses the latest files. This reduces errors and rework, leading to time and cost savings.
- Dynamic Filters: Refine your search results instantly by filtering through details like file type, upload date, or owner. This makes finding the exact file you need faster and simpler, even in large libraries, improving productivity.
Investing in DAM today ensures your team is ready for whatever comes next—without the growing pains.
Conclusion
In a world where time is money, investing in a solution that saves both is a no-brainer. Investing in a Digital Asset Management system like Stockpress isn’t just about cost—it’s about value.
DAM is the key to solving challenges that affect every level of your organization. Imagine a creative team with the freedom to focus on innovation rather than administrative tasks. Picture a marketing team launching campaigns faster and more effectively, with access to the right assets at the right time. Envision a streamlined workflow that empowers every department to contribute their best work easily and confidently.
Ready to see the difference for yourself? Try Stockpress for free today.
