Digital Asset Management for City District Marketing

Digital Asset Management for City Districts:

Company: Downtown Houston+
Industry: City District Content, Marketing & Marketing Organization
Company Size: Small-Medium >20+ employees
Location: Houston, TX. United States

About Downtown Houston+

Downtown Houston is the cultural and business heart of the city—home to a vibrant arts scene, diverse dining and nightlife, signature events, and a growing residential community. Represented by three entities—Central Houston Inc., Houston Downtown Management District, and Downtown Redevelopment Authority—the Downtown Houston+ team is responsible for telling the story of this 1,178-acre urban hub. Their work highlights everything from major sporting events and public art installations to new business openings and storefront redevelopments. That means producing and managing a constant stream of high-quality photography, graphics, and promotional content—while collaborating with internal stakeholders, vendors, and media partners.

The challenge:

With photography and creative assets pouring in from multiple sources, Downtown Houston+ needed a better way to store, organize and share files. Existing solutions were either too costly or too cumbersome, slowing staff and partners from finding what they needed quickly. The team wanted a platform that was easy to implement, budget-friendly, and flexible enough to grow with their needs.

The solution:

Stockpress provided Downtown Houston+ with an all-in-one platform for storing, tagging, and sharing photography—without the high costs of a traditional DAM. Implementation and integration were quick and straightforward, with responsive customer support available whenever needed. Unlike other platforms, Stockpress let the team test it immediately and for free—no lengthy sales process required.
“First and foremost, the straightforward pricing structure is amazing for us. Stockpress delivers all the DAM features we need, without the huge price tag. Implementation was a breeze, and the platform is fast, user-friendly, and perfectly suited to our needs.” – Clint Self, Creative Strategist, Downtown Houston+

Results:

With Stockpress, Downtown Houston+ now has:

A central home for photography: All images live in one place, with custom tags that make finding the right shot for press, marketing, or event promotion easy.
Simple, predictable pricing: Unlimited users mean everyone—from staff to external partners—can access files without extra costs.
Faster turnaround: No more digging through folders or email threads; the team can respond to requests in minutes instead of hours.
Smooth onboarding: Even with a large archive, the transition was painless, with support always available when needed.

For Downtown Houston+, Stockpress is more than file storage—it’s the backbone of their visual storytelling, helping the organization keep pace with the Downtown they represent.