Brief encounters: Crafting the perfect creative brief (Creative Webinar)
On-demand
Creative Webinar: The creative brief is one of the most talked about subjects in Creative Operations and Marketing. The quality of a brief can make the difference between a great campaign or the source of busy and inaccurate work!
We have all been on the receiving end of terrible briefs, and very occasionally enjoyed the elation of a great brief. Our latest creative webinar gives hosts Ian Parkes (Co-founder, Stockpress), Angela Mastandrea (Creative Operations Consultant) and Allen Singer (Creative Operations Leader) the opportunity to present their thoughts around one of the most contentious and biggest challenges the creative industry faces.
In this webinar, we will be discussing:
- Who owns the creative brief? Discover the key players and stakeholders responsible for crafting and approving this vital document, ensuring clear communication and alignment from the get-go.
- How to write a creative brief? We’ll dive into the essential elements that make a creative brief truly effective, from defining objectives and target audiences to setting clear expectations and inspiring creativity.
- What are the common mistakes with the creative brief? Learn to identify and avoid the pitfalls that can derail your project, such as vague goals, miscommunication, and overlooked details.
- What are the risks of a poor creative brief? Understand the potential consequences of a poorly constructed brief, including wasted resources, misaligned efforts, and ultimately, a failed project.
Register to access on-demand