Digital Asset Management (DAM) for Jewelry & Retail Brands:
Company: Verragio
Industry: Fine Jewelry & Luxury Retail
Company Size: Mid-sized brand with national retail distribution
Location: United States
About Verragio
Verragio is a luxury jewelry brand known for handcrafted engagement rings and wedding bands, sold through a network of retail partners across the United States.
As a brand built on design, craftsmanship, and visual detail, high-quality imagery plays a central role in how Verragio presents its products — both internally and through its retail partners.
With a growing catalog and expanding partner network, ensuring the right assets are easy to access, share, and use consistently became increasingly important.
The challenge:
Before moving to Stockpress, Verragio relied on a mix of file-sharing tools like Dropbox to manage and distribute assets.
While this approach worked initially, it began to break down as the business scaled. Managing folders, links, and versions became increasingly difficult, especially as more retail partners needed access to up-to-date content.
The team found themselves “duct-taping” together workflows that weren’t designed for structured asset management.
At the same time, when exploring DAM platforms, Levan encountered a different problem: most solutions felt overly complex, built for large enterprise teams, and priced accordingly.
The result was a gap between what Verragio actually needed — simple, effective asset distribution — and what the market was offering.
The solution:
Stockpress provided Verragio with a clean, practical alternative to both file-sharing tools and overly complex DAM platforms.
From the start, the platform stood out for its simplicity, fast implementation, and clear pricing model.
Rather than introducing unnecessary complexity, Stockpress focused on doing the fundamentals well — organizing, finding, and sharing assets efficiently across teams and partners.
This aligned closely with Verragio’s needs: a reliable system that their team would actually use day to day.
“We didn’t need a spaceship. We needed a reliable vehicle.”
– Levan Kurdevanidze, Business Development Manager, Verragio
Results:
- Efficient asset distribution to retail partners: Ensuring the right images and content reach the right people without relying on scattered links or folders.
- A system built for adoption: A simple, intuitive platform that teams can use immediately without training or onboarding friction.
- Clean, organized asset management: Moving away from “duct-taped” workflows to a structured, scalable library.
- Strong price-to-value balance: Access to core DAM functionality without enterprise-level costs.
- Reliable performance: Fast search, consistent functionality, and a platform that works as expected.
Q&A with Levan Kurdevanidze
Interviewee: Levan Kurdevanidze, Business Development Manager, Verragio
Interviewer: Veronica, Customer Marketing — Stockpress
Introduction
For brands that rely on visual storytelling, managing and distributing content isn’t just an operational task — it’s part of how the brand shows up in the world.
For Levan Kurdevanidze at Verragio, that responsibility sits at the intersection of business development, partner relationships, and brand consistency.
In this conversation, Levan shares how Verragio moved beyond file-sharing tools, navigated an overly complex DAM market, and ultimately chose a solution built around simplicity, usability, and real-world adoption.
“Getting the right assets to the right people is part of my role.”
Veronica (Stockpress): Levan, can you tell us about your role and how you became involved in evaluating DAM solutions?
Levan: My role is Business Development Manager, and DAM naturally falls under my scope. We handle a lot of imagery and assets and distribute through retail partners nationwide, so getting the right assets to the right people efficiently is a big part of what I do.
“We were outgrowing how we managed assets.”
Veronica: What signals told you it was time to explore new options?
Levan: We were outgrowing the way we managed and distributed assets. As our catalog expanded and partner needs grew, it became clear we needed something purpose-built instead of duct-taping folders and links together through Dropbox.
“We didn’t need a spaceship.”
Veronica: What were you hoping to find in a DAM?
Levan: Something that just works. A clean interface, fast to implement, and priced fairly. We didn’t need a spaceship — we needed a reliable vehicle.
“Most platforms felt bloated.”
Veronica: What surprised you about the DAM landscape?
Levan: How bloated most platforms are. A lot of them feel built for Fortune 500 companies with massive teams. The feature lists are huge, but most of it is just noise for a company like ours.
“Pricing was the most frustrating part.”
Veronica: What felt overly complex during the buying process?
Levan: Pricing, without question. DAMs are incredibly expensive. When evaluating Stockpress, I was surprised to see similar functionality at a fraction of the price.
“Most vendors don’t understand our reality.”
Veronica: Did vendors understand your use case?
Levan: Not really. They understand enterprise workflows, but not the reality of a brand distributing through independent retail partners. That’s a specific use case most platforms don’t think about.
“Adoption was the biggest risk.”
Veronica: What were your non-negotiables?
Levan: Simple to use, fast to deploy, and reasonably priced. I didn’t want a six-month implementation or something that required training sessions.
Veronica: What risks were top of mind?
Levan: Adoption. At the end of the day, it doesn’t matter how powerful a tool is if your team won’t use it.
“It solved the problem without overcomplicating things.”
Veronica: Who else was involved in the evaluation?
Levan: Mainly myself, with leadership weighing in. What mattered most was whether it solved our problem without overcomplicating things — and whether our team would actually use it daily.
“The price-to-value ratio stood out immediately.”
Veronica: What stood out about Stockpress?
Levan: The price-to-value ratio. It was immediately obvious. It’s a clean, functional DAM without unnecessary enterprise bloat, priced accordingly. That’s rare.
“It actually worked.”
Veronica: What gave you confidence in the decision?
Levan: It worked. Other similarly priced solutions we tried glitched on simple things like searching file names. Stockpress did what it said it would do — and did it well.
“No pressure. No endless sales cycle.”
Veronica: How was the buying experience?
Levan: Straightforward. Transparent pricing, no endless sales cycles, no pressure. Other vendors felt like they were selling life insurance — constant chasing.
“Find something that works.”
Veronica: What would you tell someone starting their DAM search?
Levan: Find something that works. Not something flashy. Not something that breaks the bank. And make sure support is responsive.
“Adoption is what people overlook.”
Veronica: What should buyers pay more attention to?
Levan: Adoption. Everyone focuses on features, but not whether their team will actually use the platform.
“Clean. Affordable. Practical.”
Veronica: How would you describe Stockpress?
Levan: Clean. Affordable. Practical.
What This Means for Retail & Jewelry Brands Considering DAM
Levan’s experience reflects a common challenge for growing retail brands:
- File-sharing tools don’t scale with asset volume
- Retail partners need fast, reliable access to content
- Enterprise DAMs introduce unnecessary complexity
- Pricing often doesn’t align with real needs
- Adoption is frequently overlooked
For Verragio, Stockpress offered a different approach:
- Simple, intuitive asset management
- Fast deployment with no heavy onboarding
- Transparent, fair pricing
- Reliable performance across core workflows
- A platform teams actually use
Most importantly, it allowed their team to focus less on managing files — and more on supporting partners and growing the brand.
“A DAM that does what it’s supposed to.”
For Levan, the decision ultimately came down to practicality.
Choosing a platform that works. One that people use. One that delivers value without unnecessary complexity.
“If you need a DAM that does what it’s supposed to, looks good, doesn’t break the bank, and doesn’t require a consultant to set up — look at Stockpress.”
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