How Moonstone Marketing (Agency) uses Stockpress to simplify creative and content management.

Digital Asset Management for Marketing Agencies:

Company: Moonstone Marketing
Industry: Marketing Agency
Company Size: Small agency <50 employees
Location: National, U.S.

Who they are:

Moonstone Marketing, founded by Dana Farber, is a boutique agency specializing in strategic marketing and brand management. After serving as the CMO of a major fitness franchise, Dana launched Moonstone during the pandemic, providing tailored marketing services to multi-location restaurant brands and other clients. As Moonstone grew, Dana recognized the need for a more structured approach to managing digital assets, leading her to discover Stockpress.

The challenge:

Prior to adopting Stockpress, Moonstone relied on Google Drive to manage assets for their diverse client base. However, as the agency expanded, managing assets across multiple restaurant brands and projects became overwhelming. Dana and her team found themselves bogged down by disorganized folders, expired links, and inefficient file-sharing processes.
“We had assets scattered across platforms, emails, and old links that would expire. Managing multiple restaurant concepts with different types of photos, videos, and creative assets was becoming increasingly chaotic. I knew we needed a more sophisticated solution,” Dana explains.
Recognizing the benefits of digital asset management (DAM) tools from her time in franchising, Dana began searching for a dedicated DAM platform that would fit her agency’s specific needs.

The search for the right solution:

Dana undertook an extensive search, evaluating around 10 different DAM providers. Her primary concerns were finding a platform that could manage diverse assets, provide intuitive search functions, and offer seamless sharing capabilities to internal and external collaborators.
“What stood out about Stockpress was its user-friendly interface and flexibility. I could categorize and search assets in a way that made sense for my team and clients. After comparing other DAM providers, none matched the ease and functionality that Stockpress offered.”

Why Stockpress:

What made Stockpress the ideal solution for Moonstone Marketing was its adaptability to the agency’s unique workflows and client base. Unlike traditional DAM platforms that cater to larger organizations with rigid structures, Stockpress offered the flexibility and ease Dana was looking for.
“Stockpress wasn’t just another platform tied into an existing ecosystem like Google Drive. It was designed specifically for managing assets, which gave us more control. The pricing model was another big advantage—since we don’t have to pay per user, I can add and remove clients and collaborators without worrying about extra costs.”

How Moonstone Marketing uses Stockpress:

Moonstone uses Stockpress to streamline asset management and provide a better experience for clients. Key features that have improved their workflow include:
Customizable Search and Categorization: Moonstone can now categorize and search assets easily using tags, collections, and filters. This is especially important for managing different restaurant brands with varying visual content needs. “Our team can find assets in seconds. The ability to search by tags or even image orientation (horizontal vs. vertical) has saved us a lot of time.”
Effortless Asset Sharing: Stockpress’s custom share links and upload links allow Dana to collect assets from clients and partners without onboarding them into the system. “We run influencer campaigns and collect user-generated content. Stockpress lets me share or request files in a secure and organized way that doesn’t overwhelm clients.”
Client Permissions and Access Control: Moonstone uses Stockpress to give clients controlled access to their assets, with the ability to add or remove users easily. “Clients love the custom share links because they don’t have to worry about anyone messing with files or losing access. It makes the collaboration process so much smoother.”

Increased Retainers with Stockpress:

One of the most notable business outcomes from implementing Stockpress has been Dana’s ability to increase her retainer fees. The professional organization and efficiency that Stockpress brings to Moonstone’s operations have allowed Dana to offer premium services to her clients, resulting in higher retainer agreements.
“Stockpress became a part of my pitch. I could justify raising prices by showing clients that we were using advanced tools to manage their assets more effectively. The level of organization and professionalism that Stockpress offers made it easy to present our services as high-value. It’s helped me increase my retainers and justify those higher fees with existing clients.”

Emotional Impact of Stockpress on Moonstone:

Stockpress hasn’t just streamlined operations—it’s fundamentally changed how Dana feels about running her business. By reducing the day-to-day admin burden, Stockpress has freed Dana’s time to focus on the parts of her business that inspire her: creativity and growth.
Excitement Around Client Onboarding: “I used to dread onboarding new clients because the process was disjointed. Now, I’m excited to show them how organized we are with Stockpress. Clients are always impressed when I demo Stockpress for them during onboarding meetings. It adds a layer of professionalism that boosts their confidence in us right from the start.”
Demoing Stockpress as a Selling Point: Dana has made Stockpress an integral part of her onboarding process. When introducing new clients to her agency, she showcases how Stockpress will manage their assets, providing transparency and demonstrating how easy it will be to collaborate. “It’s always a wow moment for clients when I show them how we’re using Stockpress to organize their assets. It instantly makes them feel like they’re in good hands.”
More Time for Growth and Creativity: Perhaps the biggest impact of Stockpress has been the time it has given back to Dana. On average, Stockpress has saved Dana’s team about three hours per week, which was previously spent searching for files, managing expired links, or organizing folders.
“This extra time has been a game-changer. Instead of spending hours on boring admin tasks, I can now focus on growing my business and being more creative. As an entrepreneur, that’s what excites me—having the freedom to think about the big picture instead of getting bogged down by repetitive tasks.”
Dana has channeled this extra time into business development, client strategy, and exploring creative opportunities that align with her vision for Moonstone’s growth. “Stockpress allows me to step out of the weeds and focus on what I love—building relationships, creating great campaigns, and growing the business.”

Results and Impact:

Since implementing Stockpress, Moonstone Marketing has seen a significant improvement in both efficiency and client satisfaction. “We’ve saved hours every week just by having everything in one place. Stockpress has transformed how we manage our projects and assets—it’s made us more organized, more efficient, and has allowed us to raise our prices while improving our service levels.”
Stockpress has become an indispensable tool for Moonstone Marketing. By offering flexible, intuitive asset management features, Stockpress has enabled Dana to increase her retainers, onboard clients seamlessly, and focus on growing her business.

“Stockpress has given us the time and tools we need to deliver better results for our clients while growing our agency. It’s not just a DAM platform—it’s a key part of how we operate as a business, and I couldn’t imagine working without it now.”

– Dana Farber, Founder & CEO – Moonstone Marketing