How VerTerra uses Stockpress Digital Asset Management (DAM) to organize product, brand and marketing assets.
Company: VerTerra Dinnerware
Industry: Product manufacturing and retail
Company Size: Small Business
Location: Norwalk, CT, USA
About VerTerra Dinnerware
VerTerra Dinnerware is a sustainable products company focused on eco-friendly, compostable dinnerware and packaging solutions. Built around environmental responsibility and innovation, VerTerra designs and manufactures plant-based products that serve hospitality, food service, and distributor networks across North America.
Because VerTerra works closely with distributors, partners, and resellers, accurate product photography and brand assets are critical to ensuring consistent representation across websites, catalogs, and marketing materials.
As the volume of product media expanded—from website banners and sales flyers to product catalogs and distributor downloads—the need for a centralized Digital Asset Management (DAM) system became essential to support growth, sales velocity, and operational efficiency.
The challenge:
Before Stockpress, VerTerra’s digital assets were scattered across multiple platforms, including Dropbox, Google Drive, Google Photos, and individual devices. Over time, that meant:
- Legacy folders with no clear ownership
- Duplicate files without proper version control
- Outdated product imagery being shared externally
- Sales reps spending unnecessary time searching for assets
- Requests being passed between departments instead of resolved quickly
- Missed or delayed revenue opportunities when distributors required public access to product media
Without a central source of truth, teams struggled to confidently locate the most up-to-date asset—leading to frustration, inefficiencies, and potential brand inconsistencies.
The solution:
Stockpress gave VerTerra Dinnerware a modern, easy-to-implement DAM that consolidated every digital asset into one organized, searchable workspace.
Amanda Stuckey led the implementation with clear priorities:
- Public URLs: Instantly share approved assets with distributors and partners.
- Easy version replacement: Update assets without breaking workflows.
- Unlimited users: Enable sales, executives, and support teams to access what they need.
- Simple onboarding: Launch quickly without a lengthy rollout process.
- Budget-conscious pricing: Avoid enterprise-level spend for unnecessary complexity.
One major advantage was the ability to connect multiple external sources directly into Stockpress—allowing assets to import automatically instead of being manually downloaded and re-uploaded.
The platform was live and populated within 48 hours—significantly faster than Amanda’s previous DAM implementations, which often required weeks or months. Responsive support from the Stockpress team further accelerated adoption and ensured questions were resolved quickly.
“Stockpress is easy, robust, and affordable.”
– Amanda Stuckey, VerTerra Dinnerware
Results:
With Stockpress, VerTerra Dinnerware now has:
- A single source of truth for product media: Website banners, product photography, catalogs, and sales materials live in one organized DAM—eliminating confusion and duplication.
- Faster access for sales and leadership: Teams can self-serve the correct, most up-to-date asset without escalating requests or passing tasks between departments.
- Accurate distributor-ready content: Public URLs make approved assets instantly accessible to partners—helping close sales pipelines faster.
- Reduced risk of outdated information: Version replacement ensures updated product imagery seamlessly replaces older files.
- Higher adoption across teams: Because the platform is intuitive and easy to use, new users begin leveraging it immediately without heavy training.
“If you bring in a tool and people don’t use it, it’s pointless. Stockpress gets used because it’s so easy.”
– Amanda Stuckey, VerTerra Dinnerware
Q&A with Amanda Stuckey
Interviewee: Amanda Stuckey, Consultant & Strategic Advisor, VerTerra Dinnerware
Interviewer: Veronica, Customer Marketing — Stockpress
Introduction
When you’re working with a growing product manufacturer, accuracy isn’t optional. Every product photo, every logo file, every updated catalog has to be current — especially when distributors depend on those assets to sell your products.
For Amanda Stuckey, consultant and strategic advisor to VerTerra Dinnerware, that responsibility is central to her role. With more than 20 years of corporate experience, Amanda was brought in to improve operational efficiency, marketing performance, and digital organization across the business.
In this conversation, Amanda shares how VerTerra transitioned from scattered file systems to Stockpress — and why ease of use, public URLs, and fast implementation made all the difference.
“Everything was everywhere.”
Veronica (Stockpress): Amanda, can you tell us about your role and the kind of digital assets you manage?
Amanda: I work with VerTerra from both a strategic and operational standpoint. Part of my role is improving how their marketing and product assets are organized and used. That includes everything from website banners and product photography to promotional flyers, sales sheets, and product catalogs.
Because they work with distributors, we also have to make sure partners can access accurate product imagery for their own websites. So it’s not just internal organization — it directly affects revenue.
“We didn’t have a single source of truth.”
Veronica: What was your asset management setup like before Stockpress?
Amanda: It was a mixture of tools. Dropbox was the primary one, but there was also Google Drive, Google Photos, and other cloud-based photo systems. Some assets were even just sitting on phones.
There was no centralized structure. No consistent version control. And a lot of duplication.
“Sometimes outdated images were being shared.”
Veronica: What were the biggest challenges with that system?
Amanda: Disorganization was the biggest one. There were files everywhere. And because there wasn’t version management, sometimes sales reps would send product images that were outdated — not reflecting updated features or changes.
That creates a gap between what the product actually is and what’s being presented to customers. And that can impact revenue.
“It created unnecessary work.”
Veronica: How did that affect productivity internally?
Amanda: People would get frustrated trying to find the right asset and either give up or pass the request to someone else. So instead of one person solving the issue quickly, it turned into multiple people trying to track down one image.
That’s unnecessary workload. And when you multiply that across an organization, it becomes a real efficiency issue.
“Public URLs were my number one requirement.”
Veronica: What were you looking for when you started searching for a DAM?
Amanda: Public URLs were critical. Distributors sometimes require direct access to approved product media, and without that, you can lose momentum in a sales pipeline.
I also wanted something that allowed easy version replacement, unlimited users, and was affordable. I wasn’t interested in recommending a $100,000 enterprise platform where the business would use 10% of the features.
It had to function the way we needed it to — without unnecessary complexity.
“We were live in 48 hours.”
Veronica: How was onboarding?
Amanda: Extremely easy. Once we decided to move forward, I had the platform up and populated within 48 hours. I even watched the files loading in.
My previous experience with DAM platforms involved onboarding timelines of at least a month. This was dramatically faster.
“Adoption was immediate.”
Veronica: How quickly did your team get comfortable using it?
Amanda: Very quickly. I tested it with a few users first, and within a day or two they were using it comfortably.
It’s intuitive. The search functionality is strong. As long as your files are named properly — which is a business discipline issue, not a platform issue — people can find what they need immediately.
“It makes us easier to do business with.”
Veronica: Which features do you value most?
Amanda: Public URLs are still number one. We have a folder with all brand-approved logos, and when partners need them, we just send a download link. They grab what they need for print or digital.
That elevates the relationship. It makes VerTerra easier to do business with. And that rolls directly into revenue and growth.
“It’s easy, robust, and affordable.”
Veronica: How would you describe Stockpress in three words?
Amanda: Easy. Robust. Affordable.
It delivers a lot of value for the cost. And because it’s so easy to use, people actually adopt it. That’s critical.
“If people don’t use it, it’s pointless.”
Veronica: Would you recommend Stockpress to other businesses?
Amanda: Absolutely. Especially to marketing executives or operational leaders trying to organize digital assets without overspending.
If you bring in a tool and people don’t use it, it’s pointless. Stockpress gets used because it’s so easy.
What This Means for Growing Product Manufacturers
Amanda’s experience highlights a common pattern for product-based businesses:
- Assets are scattered across multiple platforms
- Version control is inconsistent
- Sales teams waste time searching
- Outdated product media creates risk
- Distributor requirements slow down pipelines
For VerTerra Dinnerware, Stockpress delivered:
- A centralized source of truth
- Public URLs for partner access
- Fast onboarding
- Unlimited user access
- Affordable, right-sized functionality
Most importantly, it reduced friction internally and externally.
“It just works.”
After more than two decades in corporate environments and multiple DAM implementations, Amanda’s summary is simple:
Stockpress is easy to implement, easy to use, and delivers real operational impact without enterprise-level cost.
For VerTerra Dinnerware, it’s not just storage. It’s infrastructure that supports growth.
Want to try Stockpress for your team? It’s free to get started, with paid packages available from $79 per month.
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