Partner Invitation Deck
State of Collaboration 2026
A shared industry benchmark for how modern teams actually work. Research-backed, neutral, and built for the ecosystem.
A shared industry benchmark for how modern teams actually work. Research-backed, neutral, and built for the ecosystem.
Marketing campaigns. Content. Design. Web. Product launches. Nothing ships without multiple teams touching it. And yet — for most organizations — it still feels harder than it should.
The State of Collaboration 2026 is a research-backed industry benchmark designed to understand why. Not as a product story, but as a reference point that the industry can cite.
The tools matured. The friction didn't.
Campaign timelines stretch as handoffs stall across tools and teams.
Accountability gaps lead to rework, missed steps, and finger-pointing.
Creative decisions lose their rationale as conversations spread across tools and channels.
Multiple versions of the same asset circulate across tools, making it hard to know which one is final.
The challenge is no longer choosing better tools. It's understanding where collaboration actually breaks down. This report moves the conversation up a layer.
A neutral benchmark for how work really happens.
Building on our 2023 survey, we’re creating a neutral benchmark for how marketing and creative work really happens. Not how it looks in decks, but how it feels in practice—where campaigns stall, why approvals slow down, where ownership blurs, and the hidden costs of rework, misalignment, and external collaboration.
Short survey (~6 minutes). Designed for reflection, not exhaustion.
Built for the industry — not for sales.
This isn’t gated marketing content. It’s an amalgamation of real industry insights organized in an easy-to-digest report.
The people who actually do the work.
If you help turn ideas into real campaigns, this is for you.
Collaboration is an ecosystem.
This shouldn’t be owned by one company. We’re inviting a small group of tools, agencies, consultants, and community leaders to help make this broader, more credible, more representative, and more useful.
Not as sponsors. As contributors to industry clarity.
Choose what fits.
Share the survey and help shape the dataset.
Provide commentary alongside key findings in the published report.
Contribute a short written insight or interview excerpt to the report.
Join a post-launch webinar or panel conversation to discuss findings.
You become part of the reference, not just the conversation.
Inside a widely distributed benchmark seen across the industry.
Association with neutral, research-grade content your audience will trust.
First look at insights before the public report is released.
Shared webinar and panel opportunities around launch.
High-quality research you can reuse across your own channels.
An annual benchmark is cited for months and years after launch.
Infrastructure, not a one-off campaign.
The report will be distributed through the Stockpress network, integration partners, industry influencers, Slack & SaaS communities, press outreach, podcast features, and derivative content for 6–12 months.
The vision: An annual benchmark the industry anticipates, cites, and builds on.
Better tools alone won't fix it, but understanding might.
Marketing and creative work are under more pressure than ever. More channels. More stakeholders. Faster cycles. Higher expectations. If this helps teams work better — with less friction and more clarity — it’s worth building together.
Get in touch: ian [at] stockpress [dot] co